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TCS makes a fresh push into cricket with new digital partnership

TCS makes a fresh push into cricket with new digital partnership

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Tata Consultancy Services Tata Consultancy Services (TCS) has forayed into cricket at the league level, signing a multi-year partnership with the European T20 Premier League (ETPL) as its Digital Transformation Partner.Under the partnership, TCS will work on the league’s digital ecosystem, including fan engagement, ticketing, live match experiences and personalised content. The company will also…