Browsing: events

Can Live Events Beyond Cricket Sustain CTV Ad Rates?

Every connected TV sales deck in India has a cricket slide, and for good reason. The IPL, the ICC tournaments and the marquee bilateral series are the closest thing the country has to a guaranteed national audience. They deliver scale, emotion and appointment viewing, which is exactly what premium advertisers pay for. They also deliver…

ICC recognises all NPL 2026 matches as List A T20 events

All matches in the third edition of the Nepal Premier League (NPL) have been recognised by the International Cricket Council (ICC) as official List A T20 events, allowing players’ performances to count towards official T20 statistics.