Browsing: Cricket

TCS makes a fresh push into cricket with new digital partnership

Tata Consultancy Services Tata Consultancy Services (TCS) has forayed into cricket at the league level, signing a multi-year partnership with the European T20 Premier League (ETPL) as its Digital Transformation Partner.Under the partnership, TCS will work on the league’s digital ecosystem, including fan engagement, ticketing, live match experiences and personalised content. The company will also…

Manjrekar on IPL generation's seamless Test cricket transition

Sanjay Manjrekar has expressed puzzlement at how cricketers developed through the Indian Premier Leagueand T20 formats have managed to excel in Test cricket despite the vastly different demands of the longer format. The former India batsman drew an unusual musical comparison to illustrate the challenge he perceives in such a transition.