Harmanpreet Kaur promotes ‘Not a Gentleman’s Game’ campaign

India women’s cricket team captain Harmanpreet Kaur is featured in Sony Sports Network’s new campaign titled ‘Not a Gentleman’s Game’, launched ahead of the Women’s T20 Asia Cup 2026.

The campaign highlights the aggressive style of play and India’s ascent in world cricket. It showcases the intensity, determination and rigorous preparation that have defined the team’s rise to the top of international cricket.

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The film includes scenes of solitary training sessions, weightlifting, injuries, dynamic match performances, large crowds and the team’s World Cup victory. It presents a narrative of a team that plays with intensity, aims to win, and challenges traditional perceptions of the sport.

Opening with a statement by Amitabh Bachchan referencing

Opening with a statement by Amitabh Bachchan referencing the phrase, “Cricket is a gentleman’s game,” Harmanpreet confidently rejects this notion. The campaign emphasises that victory transcends gender and is symbolised by the colour blue.

As reigning world champions, India will enter the tournament in the UAE seeking to extend their winning streak in the Women’s T20 Asia Cup, which begins on August 28 and concludes on September 13, 2026. A key feature of the tournament will be the India-Pakistan match on September 5.

Rajesh Kaul, Chief Revenue Officer and Business Head for Sports and International at Sony Pictures Networks India, stated, “The Indian women’s team has transformed both how cricket is played and how it is followed in this country. They are world champions, they play an aggressive and fearless brand of cricket, and they enter every contest expecting to win. ‘Not a Gentleman’s Game’ captures that confidence through Harmanpreet Kaur and celebrates a team that has made the nation believe. The Women’s T20 Asia Cup promises high-intensity cricket, and we are delighted to bring every moment of it to audiences on Sony Sports Network and Sony LIV.”

Harmanpreet Kaur commented, “There is nothing gentle about the way we prepare or the way we play. This film captures the intensity, confidence and ambition of our team. We know what it takes to win on the world stage, and we are now focused on carrying that momentum into the Women’s T20 Asia Cup and bringing the title home.”

Source: thenewsmill.com