The International Cricket Council (ICC) has initiated the media rights sales process for Bangladesh, Afghanistan, Nepal, Singapore, Malaysia, and Hong Kong for 2027, creating a fresh business opportunity for broadcasters and streaming services in these markets.
The rights agreements will encompass three men’s competitions, featuring the ICC Men’s Cricket World Cup 2027, planned to occur in South Africa, Zimbabwe, and Namibia, as well as one women’s competition, the first-ever ICC Women’s Champions Trophy 2027.
The Men’s Cricket World Cup continues to be the ICC’s premier event every four years, positioning the forthcoming tournament as an essential asset for media organisations in search of top-tier cricket content. The addition of the first Women’s Champions Trophy also offers potential rights holders a chance to expand their cricket portfolios, encompassing both men’s and women’s international events.
From a sports business viewpoint, the sales process
From a sports business viewpoint, the sales process enables broadcasters and digital platforms to enhance their cricket services in regions with established cricket fan bases, notably Bangladesh, Afghanistan, and Nepal. The rights could assist media companies in Singapore, Malaysia, and Hong Kong in reaching cricket-following audiences
For the ICC, this process marks an additional move towards commercialising its international events in various regions. For potential rights holders, the value proposition will rely on the equilibrium between acquisition expenses, audience interest, advertising possibilities, and the capacity to generate revenue from live matches on television and digital channels.
The presence of events for both men and women may also provide chances for advertisers to connect with audiences throughout a wider cricket calendar, while allowing media partners to create sponsorship deals and branded content centred on the tournaments. Nevertheless, the financial result will depend on the proposals submitted and the final conditions of the rights contracts.
Those interested can contact iccmediarights2024-2031@icc-cricket.com to obtain the necessary documents and additional details regarding the sales procedure.
Source: sportsmintmedia.com
