Browsing: ICC Tournaments
/socialsamosa/media/media_files/2026/09/02/dvfbg-2026-09-02-19-42-43.png "Case study: How Kinder Schoko-Bons Crispy used cricket to build brand relevance and awareness")
"Kinder Schoko-Bons Crispy launched the “Cheer to Win” campaign during the 2026 ICC Men"s T20 World Cup and IPL season to build awareness and encourage trial for its shareable chocolate product. Starting Jan. 20, 2026, the brand used cricket viewing as a platform to connect with families through limited-edition cricket-themed packs, an on-pack QR contest,…
The inaugural Women’s Champions Trophy originally scheduled to be held in Sri Lanka will now take place in India in February next year, the International Cricket Council said on Wednesday.
The ICC Board ratified India as the replacement host for the inaugural ICC Women’s Champions Trophy 2027 on September 1, 2026, removing Sri Lanka from a tournament it had originally been awarded. Sri Lanka Cricket stands to lose an estimated US$20 million in potential revenue as a direct result of the decision.
Also on the episode: Phil Walker, Anjali Doshi and Will Hewlett discuss PCB’s LinkedIn post inviting applications for the fielding-coach position. Furthermore, sports psychologists Jeremy Snape and Paddy Upton take us through the drinking problem in English cricket, and how it affects a player’s performance.
The Men’s cricket event at the 2026 Asian Games will be held from 24 September to 3 October in Japan.
Pakistan’s plan for Saturday’s Asia Cup meeting with India was written into the way they clawed back from trouble against Thailand, a mindset Muneeba Ali says is now sitting firmly at the core of this squad.
Women`s Champions Trophy: International Cricket Council reveals dates for inaugural edition of women`s tournament
Dubai: The inaugural ICC Women’s Champions Trophy will be held in India from February 14 to 28 next year, with Mumbai and Vadodara confirmed as the host cities for the six-team tournament.
The ICC Women’s Champions Trophy 2027 will be the first Champions Trophy for the women’s cricket team, and the first edition of the ICC Women’s Champions Trophy is also marked as special because India is to host the inaugural edition in February 2027.
The fourth edition of Asian Games cricket is set to be held in Nagoya, in Japan’s Aichi Prefecture, with the women’s final scheduled for September 22 and the men’s tournament concluding on October 3.